[vc_row][vc_column][vc_column_text]Social media and healthcare as a whole captures the attention of a millions of people every day and from what we see, this will only continue to increase. Healthcare brands...
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[vc_row][vc_column][vc_column_text]Happy New Year everyone! It’s time for social media platform predictions in 2017![/vc_column_text][vc_column_text]A great deal has happened in the last year in this industry: from new Live video functions, to...
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Are you hunting with a shotgun? Or a rifle? You might say that it depends. Depends on your audience, your campaign, your strategy, etc etc. But you know I’m pretty tired...
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[vc_row][vc_column][vc_column_text]Data is to strategy as content is to influence. We harp a lot on the data side of marketing, because it’s the foundation of an effective digital strategy. But let’s...
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[vc_row][vc_column][vc_column_text]Data makes you, and data breaks you. It’s the ark of the covenant of marketing; the coupe de grâce for amateurs and ignorant advertisers and brands, and the holy grail...
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[vc_row][vc_column][vc_column_text]Facebook is the most utilized social media platform out there for individuals, communities, health care patients, caregivers, influencers, and organizations. No question about it. But with such popularity comes controversy,...
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[vc_row][vc_column][vc_column_text]I have a habit of browsing top healthcare communities, advertising agencies, and pharma social pages far more often that I probably should. It’s more than just my interest, it’s my...
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[vc_row][vc_column][vc_column_text]Many marketers and brands think they know everything about their audience and how to meet their needs. But surprise surprise…. a failure to audit strategy on a recurring basis never...
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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]It’s always really interesting to ask a head of marketing what they “think” their consumer is saying about their brand(s). My personal favorite reactions are those that cringe instinctively, like...
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[vc_row][vc_column][vc_column_text]Here we go again, Facebook algorithms have changed! Since 2004 Facebook has routinely been updating and modifying the platform to better suit its users - but this means marketers are...
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