[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]You hear a lot of people circulating the accusation that big pharmaceutical companies would rather treat cancer than cure it, these days. This burns my heart a little, and I’ll...
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[vc_row][vc_column][vc_column_text]Constantly evolving social technology and user centric trends make for the perfect digital strategy storm! What platforms are better suited to adapting to drastic changes than those that focus on...
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[vc_row][vc_column][vc_column_text]If you haven’t been living under a rock for the last 5 to 10 years, you’ve probably noticed the amount of urgent care centers popping up. The demand for immediate medical...
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[vc_row][vc_column][vc_column_text]Social media and healthcare as a whole captures the attention of a millions of people every day and from what we see, this will only continue to increase. Healthcare brands...
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Are you hunting with a shotgun? Or a rifle? You might say that it depends. Depends on your audience, your campaign, your strategy, etc etc. But you know I’m pretty tired...
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[vc_row][vc_column][vc_column_text]Data is to strategy as content is to influence. We harp a lot on the data side of marketing, because it’s the foundation of an effective digital strategy. But let’s...
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[vc_row][vc_column][vc_column_text]I have a habit of browsing top healthcare communities, advertising agencies, and pharma social pages far more often that I probably should. It’s more than just my interest, it’s my...
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[vc_row][vc_column][vc_column_text]Many marketers and brands think they know everything about their audience and how to meet their needs. But surprise surprise…. a failure to audit strategy on a recurring basis never...
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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]It’s always really interesting to ask a head of marketing what they “think” their consumer is saying about their brand(s). My personal favorite reactions are those that cringe instinctively, like...
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[vc_row][vc_column][vc_column_text] For years now, Pharmaceutical brands have been dumping billions upon billions of dollars into marketing with the end goal of reaching their ideal target audience. They cross their fingers, hoping...
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