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Social Media Marketing Tag

Dear Pharma: Does Social Media Know Your Story?

Dear Pharma: Does Social Media Know Your Story?

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]You hear a lot of people circulating the accusation that big pharmaceutical companies would rather treat cancer than cure it, these days. This burns my heart a little, and I’ll...

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Liquid Lock Media Dear Pharma The Shotgun Effect

Dear Pharma: The Shotgun Effect

Are you hunting with a shotgun? Or a rifle? You might say that it depends. Depends on your audience, your campaign, your strategy, etc etc. But you know I’m pretty tired...

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Liquid Lock Media Is Your Content Marketing Human Enough?

Is Your Marketing Human Enough?

[vc_row][vc_column][vc_column_text]Data is to strategy as content is to influence. We harp a lot on the data side of marketing, because it’s the foundation of an effective digital strategy. But let’s...

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Liquid Lock Media Facebook Community Followers

Healthcare & Social Media Engagement

[vc_row][vc_column][vc_column_text]I have a habit of browsing top healthcare communities, advertising agencies, and pharma social pages far more often that I probably should. It’s more than just my interest, it’s my...

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Liquid Lock Media Auditing Alert Baby Boomers

Auditing Alert: Marketing To Baby Boomers

[vc_row][vc_column][vc_column_text]Many marketers and brands think they know everything about their audience and how to meet their needs.  But surprise surprise…. a failure to audit strategy on a recurring basis never...

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Liquid Lock Media Social Media

Dear Pharma. Stop that.

[vc_row][vc_column][vc_column_text] For years now, Pharmaceutical brands have been dumping billions upon billions of dollars into marketing with the end goal of reaching their ideal target audience. They cross their fingers, hoping...

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