Notes · the blog · from the principal

Notes from inside the machine.

Short pieces on what actually breaks inside portfolio companies and what I would look at first. Written when there is something worth saying, never to fill a calendar.

New notes land in your inbox as they are published. No sequences and no selling.

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The first six notes.

Each note is one lane from the lens page, expanded to six hundred words with one real example. The first publishes with the site. New notes appear here and land in the inbox of anyone subscribed.

Why I ask for the CRM export and not the dashboard
Sales
Gross retention is the number nobody quotes
Customer Success
The comp plan is a product decision
Sales
What the board pack hides
Finance & Reporting
Hiring against a symptom
People & Leadership
Where work sits and waits
Operations