Notes · from the principal

Notes from inside the machine.

Short pieces on what actually breaks inside portfolio companies and what I would look at first. Written when there is something worth saying, never to fill a calendar.

New notes land in your inbox as they are published. No sequences and no selling.

Coming

Why I ask for the CRM export and not the dashboard

Sales

Gross retention is the number nobody quotes

Customer Success

The comp plan is a product decision

Sales

What the board pack hides

Finance & Reporting

Hiring against a symptom

People & Leadership

Where work sits and waits

Operations

Each note is one lane from the lens page, expanded to six hundred words with one real example. The first publishes with the site.