Every department in scope read against the board pack, up to forty conversations, and one page that names the binding constraint, what it costs, and what removing it would take. Complete on its own. Most companies run the page themselves.
A standing advisory read on the operating plan and the numbers behind it, a seat at the board or the operating committee, and a direct line for the chief executive between meetings. The team runs the company. Liquid Lock reads it. Follows a diagnostic, rarely the first thing.
A scoped build with a ship date. Sales structure and comp, the revenue operations stack, standard operating procedures, a pricing reset. Liquid Lock designs the build, sets the sequence and reviews the work every week. A named executive inside the company owns it and ships it. Then Liquid Lock hands over and leaves.
Availability for embedded work is limited and agreed case by case. Ask in the first conversation.
Four rules Liquid Lock does not break.
They cost money to keep. That is how you know they are principles and not slogans.
No budget moves in the first thirty days. The cheapest money a company will ever save is the money it does not misallocate.
Functions that optimise independently cancel each other out. Sequencing is the deliverable.
Scaling a broken unit economic buys a bigger problem. Fix the shape of the dollar first.
If the gains leave when the engagement ends, the engagement failed, whatever the quarter looked like.
Saying no is part of the positioning.
Three things the practice turns down, and what it does instead.
Liquid Lock is not a resource you rent by the hour and it does not join your payroll. If the answer is three more people, the read out will say so and help scope the roles.
No campaigns, no creative production, no media buying. If that is the need, Liquid Lock will say who is good at it.
Liquid Lock will write the scorecard and sit on the panel. It will not take a fee on the hire, because then its read on whether you need one is worthless.
Start with the Diagnostic.
Everything else follows from what it finds.