[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]You hear a lot of people circulating the accusation that big pharmaceutical companies would rather treat cancer than cure it, these days. This burns my heart a little, and I’ll...
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[vc_row][vc_column][vc_column_text]Data makes you, and data breaks you. It’s the ark of the covenant of marketing; the coupe de grâce for amateurs and ignorant advertisers and brands, and the holy grail...
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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]It’s always really interesting to ask a head of marketing what they “think” their consumer is saying about their brand(s). My personal favorite reactions are those that cringe instinctively, like...
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[vc_row][vc_column][vc_column_text]Here we go again, Facebook algorithms have changed! Since 2004 Facebook has routinely been updating and modifying the platform to better suit its users - but this means marketers are...
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[vc_row][vc_column][vc_column_text] For years now, Pharmaceutical brands have been dumping billions upon billions of dollars into marketing with the end goal of reaching their ideal target audience. They cross their fingers, hoping...
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