Liquid Lock Media effectively drove engagement and awareness campaigns that successfully promoted conversation, post shares, and quality landing page traffic. The pilot was set to run for 90 days; however Liquid Lock exceeded proposed metric goals by 1,627%, 2 ½ months ahead of schedule (14 days).
Liquid Lock successfully developed a precision Facebook campaign; designed using custom and lookalike audiences to hyper-target the desired audience of men (aged 35-65) who exhibited online social behavior related to asking specific prostate cancer questions, suggested comments and who have share particular posts to loved ones. Leads are defined as prospective patients that have filled out a form to have a consultation with a patient advocate.